Rogers Faces Legal Action Over Misleading 'Unlimited' Data Claims

Canada's Competition Bureau alleges Rogers misrepresented its wireless plans, seeking penalties and restitution for affected customers.

The Competition Bureau has filed a lawsuit against Rogers Communications, accusing the company of misleading advertising for its 'unlimited' data plans.
The Bureau alleges that Rogers' plans, introduced in 2019, impose significant data throttling—reducing speeds by over 99%—after customers reach a set data cap.
Rogers defends its advertising as clear and truthful, stating that its plans align with industry norms and vowing to fight the legal claims.
The Bureau is seeking an order from the Competition Tribunal to halt Rogers' advertising practices, impose financial penalties, and provide restitution to impacted customers.
Other major Canadian telecom providers offer similar plans with data caps and throttling, but the Bureau's legal action currently targets only Rogers.