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Rogers Defends Sportsnet+ Price Hike as Fans and Experts Critique Messaging

Rogers says the fee increases set for September 9 are needed to offset its C$11-billion NHL rights deal

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Overview

  • Starting September 9, Sportsnet+ Premium annual subscriptions will rise from C$249.99 to C$324.99 and monthly plans from C$34.99 to C$42.99.
  • Hockey fans who subscribe only during the nine-month NHL season will pay C$386.91 on the new monthly plan, exceeding last year’s full-season rate.
  • Brock University sports management professor Michael Naraine described Rogers’ communication as “incredibly frustrating” and called for clearer explanations and discounted options.
  • Competing services such as TSN+ in Canada and ESPN+ or NHL.tv internationally offer out-of-market NHL streaming at substantially lower prices.
  • Rogers maintains the increases are essential to recover costs from its record 12-year, C$11-billion NHL broadcasting rights agreement.