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Rogers Debuts Patchwork 'Great Canadian Jersey' Built From Fan Donations

Five handcrafted versions will appear on top players as part of the This Is Our Game campaign.

Overview

  • The jerseys stitch together pieces from every province and territory, spanning NHL, minor, women’s, girls’, and recreational hockey.
  • Former OHL player turned designer Cameron Lizotte handcrafted the patchwork garments.
  • Connor McDavid and Marie-Philip Poulin donated jerseys incorporated into the design, with McDavid the first to wear one publicly.
  • Rogers reports hundreds of jerseys were collected during an early-January nationwide drive that has now concluded.
  • The marketing rollout begins following the reveal, and a VIP hockey road trip contest tied to the drive selects its grand prize winner today by random draw.