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Rogers Beats Q4 on Sports Lift, Sets 2026 Guidance and Plans MLSE Monetization

Strong media results from live sports set the stage for an MLSE stake purchase aimed at debt reduction.

Overview

  • Rogers reported fourth-quarter revenue of C$6.17 billion, topping the C$5.98 billion analyst estimate compiled by LSEG.
  • Media revenue jumped 126% to about C$1.24 billion, driven by the Toronto Blue Jays’ playoff run and higher advertising and subscriber gains tied to Warner Bros. Discovery channels.
  • Profit attributable to shareholders rose to $743 million, or $1.37 per diluted share, while free cash flow increased 16% to C$1 billion.
  • Core telecom trends remained soft, with just 39,000 net wireless additions and average revenue per user down 2.8% year over year.
  • The company reiterated its right to buy the remaining 25% of MLSE in July 2026 and outlined plans to monetize sports assets, which the CFO values around $20 billion, to help reduce roughly $35.8 billion of long-term debt.