Roger Federer-Backed On Holding Reports Record Sales and Expands Global Presence

The Swiss sportswear brand surpassed $112 million in apparel sales, opened 19 new stores in 2024, and forecasts continued growth in 2025.

On Holding AG achieved CHF 100 million ($112 million) in apparel sales for the first time in 2024, with plans to grow apparel to 10% of total revenue.
The company opened 19 new stores in high-profile locations, including Paris, Milan, Chicago, and Melbourne, as part of its global expansion strategy.
Fourth-quarter revenue grew 36% year-over-year to CHF 607 million ($682 million), exceeding analyst expectations for both revenue and earnings per share.
Direct-to-consumer sales rose 43%, with significant growth in the Asia-Pacific region (118%) and strong performance in the Americas (28%).
On forecasts a 27% revenue increase in 2025, aiming for $3.3 billion in net sales, supported by partnerships with Roger Federer, Zendaya, and others.