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Rogacki Set for Comeback Under New Holding, With Flagship Targeted for 2028

A phased return starting with interim formats and product sales sets up a full relaunch under new ownership.

Overview

  • Rogacki Deutschland Holding GmbH has been formed to revive the famed Berlin delicatessen brand with a staged rollout and a new flagship planned for the centenary in 2028.
  • Owner and CEO Daniel‑Jan Girl says he acquired the brand rights and the secret recipes, according to company statements reported by several outlets.
  • Before the flagship opens, the holding plans pop‑up style projects across the city, a cookbook in early summer, and selected products for sale in stores and online.
  • The former site on Wilmersdorfer Straße is off the table because the property is in foreclosure, and the team is eyeing Charlottenburg‑Wilmersdorf with a specific location still to be named.
  • The comeback follows a 2025 fire that killed then‑owner Dietmar Rogacki and led to insolvency, and it aims to restore a 1928 staple of Berlin’s food culture to daily life.