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10h ago

ROG Xbox Ally Spotted In Stores As Ally X Earns TIME ‘Best Inventions’ Nod Ahead Of Launch

Early in-store sightings underscore strong pre-release attention, with a high-profile accolade boosting visibility ahead of launch.

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Overview

  • A Best Buy location displayed the ROG Xbox Ally X on shelves, but staff declined to sell it before the official release date.
  • TIME named the Ally X one of the Best Inventions of 2025, citing its cross-platform approach and Windows 11 support for third-party storefronts.
  • The ROG Xbox Ally and higher-end Ally X are set to launch next Thursday, October 16, in initial markets.
  • Community posts have surfaced with new but inconsistent footage and early impressions, reflecting a limited pre-release sample.
  • ASUS and Microsoft position the handhelds to run compatible titles from a user's Xbox and PC libraries, with Game Pass integration and broader PC store access.