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ROG Xbox Ally Price Leak Exposes European Costs Ahead of October Launch

The figures have prompted mixed reactions over whether the handheld PCs offer competitive value against rivals like Steam Deck and Switch 2.

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ROG Xbox Ally handheld
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Overview

  • An unofficial Google preview and an official ASUS listing via Spanish outlet 3D Juegos revealed that the ROG Xbox Ally will cost €599 for the base model and €899 for the X variant in Europe.
  • Currency conversions indicate the premium X model could top $1,000 in regions such as the US, Canada and Australia.
  • Industry analysts say the pricing aligns with other high-end handheld PCs but may deter budget-minded gamers.
  • The base model features an AMD Ryzen Z2A processor for balanced performance and battery life while the X model is powered by an AMD Ryzen AI Z2 Extreme for higher frame rates and sharper visuals.
  • After its debut at June’s Xbox Games Showcase, ASUS and Microsoft are aiming for an October release with official launch details expected soon.