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ROG Xbox Ally Handhelds to Launch European Pre-Orders on August 20

Dealabs leaks signal a €599 price for the standard model followed by a €899 rate for the Ally X, with pre-orders slated to begin at Gamescom on August 20

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Xbox handheld pre-orders to begin in just a few weeks time, new rumor suggests
An image about Xbox ROG Ally X price and pre-order date leaks ahead of official announcement
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Overview

  • Pre-orders for the Asus ROG Xbox Ally and Ally X are expected to open in Europe on August 20, 2025, coinciding with Microsoft’s Gamescom showcase in Cologne
  • Dealabs Magazine and corroborating leaks peg the entry-level Ally at €599 and the premium Ally X at €899, with US pricing still unconfirmed
  • Microsoft will use its “Xbox @ Gamescom” broadcast to finalize pricing details and announce an official release date for both handhelds
  • Attendees at Gamescom 2025 will have hands-on access to both devices, including a Hollow Knight: Silksong demo running on the Ally X
  • Both models feature AMD Ryzen Z2 series processors, Windows 11, 7-inch 120Hz displays and up to 24 GB of LPDDR5x RAM to rival Valve’s Steam Deck with Game Pass integration