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Rod Stewart’s AI Tribute Video for Ozzy Osbourne Draws Backlash

Critics have ridiculed the AI tribute for its depiction of Osbourne taking selfies in heaven; Stewart has not addressed the backlash

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Overview

  • During his August 1 show at the Ameris Bank Amphitheatre in Atlanta, Stewart projected AI-generated footage of Ozzy Osbourne taking selfies against a cloudlike backdrop.
  • The visuals paired Osbourne with music legends such as Prince, Tina Turner, Bob Marley, Freddie Mercury, Kurt Cobain, George Michael and Amy Winehouse before depicting selfies with controversial figures Michael Jackson and XXXTentacion.
  • Fan-shot videos of the AI segment went viral on social media on August 3, prompting widespread criticism and ridicule over the taste and sensitivity of the tribute.
  • Neither Stewart nor the Osbourne family has commented further on the video, and his ‘One Last Time’ tour continues across the US ahead of a European leg.
  • The incident has intensified debates over AI’s role in posthumous memorials even as fans and peers launch traditional tributes, including petitions to rename Birmingham Airport and a Download Festival stage for Osbourne.