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Rod Stewart’s AI Tribute to Ozzy Osbourne Divides Fans on U.S. Tour

Unconventional AI visuals projecting Osbourne with other late icons have drawn a wide range of fan reactions without any response from Stewart or the Osbourne family.

(L) Rod Stewart performs at Huntington Bank Field on September 13, 2024 in Cleveland, Ohio. (R) Ozzy Osbourne performs with Black Sabbath onstage at Madison Square Garden on February 25, 2016 in New York City.
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Overview

  • Stewart first unveiled the AI-generated tribute on July 29 in Charlotte, North Carolina, and the clip went viral after an August 1 performance near Atlanta.
  • The video, traced to TikTok account Eternal Stars, shows Osbourne taking selfies in a heavenly backdrop alongside legends such as Prince, 2Pac, Tina Turner, Michael Jackson, Bob Marley, Freddie Mercury, Kurt Cobain, George Michael, Amy Winehouse and XXXTentacion.
  • Audience reactions have been polarizing, with critics calling the digital memorial “tacky” and disrespectful and supporters praising it as an innovative homage to the late rocker.
  • During the Charlotte show, Stewart quipped “Very sad. A lot of those people died ’cause of drugs… I’m still here, though!” immediately after the AI sequence, intensifying debate over the tribute’s tone.
  • The tribute has fueled broader discussions about the ethics of using AI to portray deceased public figures without explicit consent.