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Rocky Saggoo Capital Reveals Amrik Sukhdev Dhaba’s ₹8 Crore Monthly Revenue

Rocky Saggoo’s footage showed how disciplined quality checks paired with rapid seating turnover sustain high volumes at the roadside eatery without paid marketing

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This Haryana Dhaba Started With Serving Truck Drivers, Now Earning ₹8 Cr Per Month; Watch How:

Overview

  • The Instagram video disclosed that the Murthal dhaba on NH-44 generates about ₹8 crore in monthly revenue and ₹100 crore annually
  • Amrik Sukhdev serves around 9,000 customers each day across 150 tables with a 45-minute turnover and employs about 500 staff
  • The family-run eatery relies solely on word-of-mouth growth and occasional free or discounted meals for truck drivers to build loyalty
  • Daily menu expansion and in-house tasting by the owners ensure consistent quality across North and South Indian dishes
  • In January 2025 TasteAtlas named Amrik Sukhdev one of the 100 most iconic restaurants in the world