Overview

• The Instagram video disclosed that the Murthal dhaba on NH-44 generates about ₹8 crore in monthly revenue and ₹100 crore annually
• Amrik Sukhdev serves around 9,000 customers each day across 150 tables with a 45-minute turnover and employs about 500 staff
• The family-run eatery relies solely on word-of-mouth growth and occasional free or discounted meals for truck drivers to build loyalty
• Daily menu expansion and in-house tasting by the owners ensure consistent quality across North and South Indian dishes
• In January 2025 TasteAtlas named Amrik Sukhdev one of the 100 most iconic restaurants in the world