Overview

• Rockstar Games confirmed Grand Theft Auto VI will launch worldwide on May 26, 2026.
• Alinea Analytics’ Rhys Elliott argues for an $80 base price to encourage GTA 5 players to switch and capitalize on GTA Online’s recurring revenues, while Ampere Analysis’ Louise Wooldridge and Wedbush’s Michael Pachter predict a $100 launch with over $1 billion in day-one sales.
• Kalshi’s prediction market currently assigns a 75 percent chance that GTA 6 will cost more than $70 and a 53 percent probability of exceeding $80.
• Take-Two CEO Strauss Zelnick has refrained from specifying numbers, stating that Rockstar will announce pricing “in due time” after ensuring the offering delivers fair value.
• The ongoing debate underscores a broader industry trend toward premium AAA pricing and illustrates how live-service microtransactions influence base-game pricing strategies.