Rocket's Super Bowl Ad Features Live 'Country Roads' Sing-Along

The mortgage company combined a nostalgic John Denver classic with an in-stadium sing-along for an unprecedented advertising moment.

Rocket Mortgage's Super Bowl ad centered on John Denver's iconic song 'Take Me Home, Country Roads,' aiming to evoke unity and nostalgia.
The ad featured a live sing-along at New Orleans' Caesars Superdome, marking a first-of-its-kind activation during a Super Bowl broadcast.
Despite initial resistance from Fox and the NFL, the live sing-along was approved just two weeks before the game, requiring extensive coordination.
The campaign emphasized home ownership as a shared aspiration, tying the song's themes to Rocket's branding message.
Audience participation appeared mixed, with some fans engaging actively while others remained seated, highlighting the challenges of live activations.