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Rocket Money Drops Tucker Carlson Sponsorship After Fuentes Interview Uproar

The budgeting app disappeared from Carlson’s episode pages following reporting that documented his personal ad reads with a custom promo link.

Overview

  • Popular Information reported on November 10 that Rocket Money was advertising on Carlson’s podcast, and by November 12 the rocketmoney.com/TUCKER link had stopped working and references were removed.
  • On the November 3 episode, Carlson said he was excited to partner with Rocket Money, read an ad himself, and directed listeners to a promo URL tied to his name.
  • The sponsorships were not automated placements, with Carlson personally reading copy and promoting discount codes, according to the reporting.
  • Other sponsors, including Eight Sleep and Beam, remained listed on Carlson’s podcast after Rocket Money was taken down.
  • The Fuentes interview continued to roil conservative institutions, with the Heritage Foundation facing resignations and an apology from its president, Kevin Roberts.