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Rockefeller Plaza Renamed Olivia Benson Plaza in Tribute to 'SVU' 25th Anniversary

The iconic New York location will transform for two days in March to celebrate Mariska Hargitay's character from the long-running series.

Overview

  • Rockefeller Plaza will become Olivia Benson Plaza on March 14th and 15th, offering a free immersive 'Law & Order: SVU' experience.
  • Mariska Hargitay, who plays Detective Olivia Benson, is celebrated as the longest-running female actress on primetime television.
  • The event will feature a Benson & Co. Coffee truck, an SVU-themed Fan Shop, and a kiosk with a commemorative 25th anniversary newspaper and exclusive T-shirt.
  • 25% of proceeds from certain purchases will benefit Hargitay’s Joyful Heart Foundation.
  • Attendees can enjoy show-themed trivia, giveaways, and photo opportunities at the event.