Particle.news

Download on the App Store

Rocco Ritchie Rejects 'Nepo Baby' Label, Critiques Privilege and Modern Menswear

The 24-year-old artist and son of Madonna and Guy Ritchie emphasizes his independent career, reflecting on his upbringing, artistic journey, and disdain for celebrity offspring culture.

Image
Image

Overview

  • Rocco Ritchie, who has held six art exhibitions, including a recent Paris show supported by Giorgio Armani, dismisses the 'nepo baby' label, asserting his individuality in the art world.
  • He initially worked under the pseudonym 'Rhed' to avoid leveraging his famous family connections, shedding the alias in 2022.
  • Rocco dropped out of Central Saint Martins after criticism of his work and found his artistic footing at the Royal Drawing School in Shoreditch.
  • Reflecting on his upbringing, he revealed a preference for South Bank skateboarder circles over upper-class environments, which he found unengaging.
  • In a Fantastic Man interview, he criticized modern menswear trends and social media's focus on outfit culture, calling it superficial and lacking genuine style.