Overview

• Roblox’s licensing rollout includes a License Manager and Licenses catalog that let rights holders register IP and creators browse and apply for approved use in hours
• Initial launch partners Netflix, Lionsgate, Sega, Kodansha have made seven franchises including Stranger Things, Squid Game, Twilight available for licensed Roblox experiences
• Self-serve process slashes what was a months-long negotiation into a matter of days or hours to broaden creator access
• Creators earned $923 million in 2024 and are on track to surpass $1 billion in payouts this year as Roblox targets 10% of global gaming content revenue
• Roblox plans to onboard more IP holders and roll out additional license types in coming months to expand its branded metaverse ecosystem