Overview

• Roblox's new Commerce APIs allow creators and brands to sell physical merchandise directly within their virtual experiences.
• The Approved Merchandiser Program ensures product authenticity and links physical purchases to exclusive avatar items.
• Shopify is the first integrated partner, enabling Shopify merchants to sell goods seamlessly in Roblox experiences.
• Early adopters like Twin Atlas reported six-figure revenue during beta testing, with 90% of sales occurring via in-game integration.
• Fenty Beauty has launched a shoppable experience offering an exclusive Gloss Bomb shade, blending virtual engagement with real-world commerce.