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1h ago

Roblox Launches Self-Service IP Licensing Platform for User-Generated Games

Roblox’s new License Manager lets rights holders set and distribute custom IP licenses in days through a self-serve portal

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The Roblox logo is displayed on a banner, to celebrate the company's IPO, on the front facade of the New York Stock Exchange (NYSE) in New York, U.S., March 10, 2021. REUTERS/Brendan McDermid/File Photo
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Overview

  • Four founding partners—Netflix, Lionsgate, Sega and Kodansha—have made seven franchises available at launch, including Squid Game, Stranger Things, Twilight, Saw and Like a Dragon.
  • The Licenses catalog in the Creator Hub allows eligible developers to browse and apply for approved titles under terms set by each rights holder.
  • Sega’s Like a Dragon license requires creators to reach 1,000 daily active users and offers a 50% revenue share, while Netflix grants a 15% share on Squid Game and Stranger Things with no minimum.
  • Roblox reported $923 million in creator earnings for 2024 and is tracking toward over $1 billion in 2025 as it aims for 10% of global gaming content revenue.
  • The company plans to onboard additional IP holders and explore new license types throughout the year to scale franchise integration on the platform.