Roblox Launches Rewarded Video Ads in Partnership with Google

The new ad format offers in-game perks for watching ads, with early tests showing strong engagement and plans for future expansion.

Roblox's Rewarded Video Ads allow users to watch up to 30-second immersive ads in exchange for in-game benefits like currency or power-ups.
The company has partnered with Google to enable programmatic ad purchases through Google Ad Manager, expanding access for advertisers.
Early tests of the ad format revealed high engagement, with completion rates exceeding 80% and some experiences surpassing 90%.
Roblox has also partnered with measurement firms such as Nielsen and DoubleVerify to provide advertisers with detailed campaign performance insights.
Future plans include integrating additional ad formats, like billboards, into Google's ad ecosystem to further enhance advertising opportunities.