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Roblox Launches ‘Moments’ Video Beta, Raises Creator Cash-Out Rate and Rolls Out New AI Tools

The company aims to pull Roblox viewing onto its own platform to boost monetization.

Overview

  • Roblox Moments debuts in beta for users 13 and older as a vertical feed where players capture, edit, and share up to 30-second gameplay clips with music and descriptions.
  • Viewers can join the experiences featured in a clip directly from the video, and Roblox plans APIs so developers can build capture, upload, and discovery into their games.
  • New generative tools let creators produce functional, animated assets from text prompts, lowering the time and skill required to build interactive content.
  • AI communication features include real-time voice chat translation for English, Spanish, French, and German plus new text-to-speech and speech-to-text APIs for creators.
  • Roblox increased the Robux-to-cash conversion rate by 8.5% and said creators earned over $1 billion in the past year as the platform reported 111.8 million average daily users and seeks to bring YouTube viewership onto its own feed.