Overview

• Roblox has launched an opt-in regional pricing system for in-game items, enabling creators to set prices tailored to local market conditions.
• The system automatically adjusts prices in Robux based on regional economies and updates periodically to reflect global and local economic changes.
• Roblox delayed the rollout to implement safeguards against arbitrage, with early testing reporting zero cases of misuse.
• The platform’s price optimization tools, introduced last year, have already increased median earnings by 4% for participating creators.
• Regional pricing is currently limited to in-game items, with plans to extend the feature to avatar items later in 2025.