Overview

• Roblox now offers 25% more Robux when purchased via its website, on computers, or through gift cards, compared to app store platforms.
• The change is a permanent update aimed at delivering greater value to users and creators while avoiding Apple and Google’s 30% in-app purchase fees.
• This pricing adjustment applies globally and includes existing gift cards that have not yet been redeemed.
• Epic Games' CEO Tim Sweeney praised the move, highlighting ongoing industry criticism of app store fees and restrictions.
• The update comes as regulators, including the UK’s Competition and Markets Authority, review app store policies for potential anti-competitive practices.