Overview
- On July 15, Roblox launched its self-serve License Manager and Licenses catalog with Netflix, Lionsgate, Sega and Kodansha as founding partners.
- Seven major franchises are available at launch, including Stranger Things, Squid Game, Twilight, Saw, Divergent, Now You See Me and Like a Dragon.
- Rights holders use the License Manager to set usage terms, content maturity ratings and revenue-share arrangements for creators.
- Creators can request official IP licenses in days or hours rather than months and monetize their Roblox experiences under the agreements they secure.
- Roblox plans to add more IP holders and explore additional license categories through 2025 to help it reach its goal of capturing 10 percent of global gaming content revenue.