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Roblox Debuts Self-Serve IP Licensing Platform With Netflix, Lionsgate, Sega and Kodansha

The live License Manager allows creators to secure official IP rights for popular franchises in just days under terms set by rights holders.

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The Roblox logo is displayed on a banner, to celebrate the company's IPO, on the front facade of the New York Stock Exchange (NYSE) in New York, U.S., March 10, 2021. REUTERS/Brendan McDermid/File Photo
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Overview

  • On July 15, Roblox launched its self-serve License Manager and Licenses catalog with Netflix, Lionsgate, Sega and Kodansha as founding partners.
  • Seven major franchises are available at launch, including Stranger Things, Squid Game, Twilight, Saw, Divergent, Now You See Me and Like a Dragon.
  • Rights holders use the License Manager to set usage terms, content maturity ratings and revenue-share arrangements for creators.
  • Creators can request official IP licenses in days or hours rather than months and monetize their Roblox experiences under the agreements they secure.
  • Roblox plans to add more IP holders and explore additional license categories through 2025 to help it reach its goal of capturing 10 percent of global gaming content revenue.