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Roblox Debuts In-Platform Short-Form Video Feed, Raises Creator Payouts and Adds AI Tools

The push seeks to capture off-platform video audiences to strengthen monetization for its creator economy.

The Roblox logo is displayed on a banner, to celebrate the company's IPO, on the front facade of the New York Stock Exchange (NYSE) in New York, U.S., March 10, 2021. REUTERS/Brendan McDermid/File Photo
Roblox just made its own TikTok, and it could change everything
Roblox is launching its very own TikTok-like shortform viral video app for in-game moments.
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Overview

  • Roblox Moments enters beta for users 13 and older as an experience within Roblox, enabling up to 30-second gameplay clips with music and descriptions.
  • A scrollable feed showcases community clips, viewers can join featured experiences directly from videos, and Roblox plans APIs to support capture, upload, and discovery.
  • CEO David Baszucki announced an 8.5% increase in the Robux-to-cash conversion rate, noting creators earned over $1 billion in the past year with 100-plus games topping $1 million annually.
  • New AI features include tools that generate and animate interactive assets from prompts, real-time voice chat translation in English, Spanish, French, and German, and text-to-speech and speech-to-text APIs with multiple voice presets.
  • Roblox reported 111.8 million average daily active users in the quarter ended June 30 and is positioning Moments to bring the platform’s vast YouTube-scale viewership onto its own feed.