Overview

• The earliest demonstrations began on June 12 in the Brookhaven roleplay world and quickly went viral across TikTok and Discord
• Participants shared screenshots claiming their avatars were shot by players dressed in police and SWAT gear during protests
• Some users have staged their own ICE raids in Brookhaven, reenacting immigration enforcement tactics online
• Organizers like 17-year-old Simon Gutierrez coordinate events with date and time posts to draw dozens of young players
• With around 85 million daily users—40 percent under 12—the protests illustrate how Roblox has become a venue for political expression among children