Overview

• Make It Ours chronicles Abloh’s groundbreaking 2018 appointment as the first Black artistic director of Louis Vuitton menswear.
• The book highlights how his background in architecture and work as a DJ informed a design ethos that fused streetwear with luxury.
• Givhan spotlights Abloh’s talent for building a community-driven fashion experience that thrived on social media and celebrity collaborations.
• The narrative situates his ascent within cultural trends such as the menswear boom, digital engagement and a diversifying customer base.
• Givhan aims to encourage those outside traditional fashion circles by showcasing Abloh’s unorthodox path and his enduring optimism.