Overview

• Roberto Servitje Sendra died on July 17 at age 97, a fact confirmed by Reforma and priest Francisco Javier Acero Pérez with causes of death still unknown.
• Grupo Bimbo has not released an official statement or posted any announcement on its social channels regarding his passing.
• Serving from sales supervisor in 1945 to board president until 2013, Servitje guided Bimbo’s rise into a multinational present in over 30 countries.
• On the same day his death was confirmed, the company unveiled a $2 billion investment to modernize plants, adopt new technologies and create thousands of jobs through 2028.
• Leaders say the coincidence of his passing and the investment pledge marks a symbolic transfer of his long-term vision for responsible, sustainable growth.