Robert Kraft's Foundation Launches Historic Anti-Hate Campaign with Sports Leagues
The campaign, '#TimeOut Against Hate,' unites major sports leagues to combat rising hate and promote solidarity.
- The '#TimeOut Against Hate' campaign is spearheaded by Robert Kraft's Foundation to Combat Antisemitism, involving all major North American sports leagues.
- Commissioners from the NFL, NBA, MLB, NHL, WNBA, MLS, NWSL, and NASCAR have collaborated for the first time to address hate in society.
- The initiative uses the universal 'timeout' gesture in sports as a symbol to pause and combat intolerance and hate.
- Prominent sports figures like Shaquille O'Neal, Billie Jean King, and Doc Rivers feature in ads promoting the campaign, debuting during Thursday Night Football.
- A $50 million commitment has been made to spread the campaign's message across various platforms, aiming to foster empathy and respect.