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Robert Kraft's Foundation Launches Historic Anti-Hate Campaign with Sports Leagues

The campaign, '#TimeOut Against Hate,' unites major sports leagues to combat rising hate and promote solidarity.

  • The '#TimeOut Against Hate' campaign is spearheaded by Robert Kraft's Foundation to Combat Antisemitism, involving all major North American sports leagues.
  • Commissioners from the NFL, NBA, MLB, NHL, WNBA, MLS, NWSL, and NASCAR have collaborated for the first time to address hate in society.
  • The initiative uses the universal 'timeout' gesture in sports as a symbol to pause and combat intolerance and hate.
  • Prominent sports figures like Shaquille O'Neal, Billie Jean King, and Doc Rivers feature in ads promoting the campaign, debuting during Thursday Night Football.
  • A $50 million commitment has been made to spread the campaign's message across various platforms, aiming to foster empathy and respect.
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