Robert Kraft's Foundation Launches Anti-Antisemitism Ad During NBA Playoffs

The campaign targets hate speech at campus protests, airing nationally to millions during high-profile basketball games.

The ad by Robert Kraft’s Foundation to Combat Antisemitism features strong visuals and messages urging protesters to avoid hate speech.
It includes scenes from recent campus protests, juxtaposing peaceful protest imagery with antisemitic symbols to highlight contrasts.
Kraft, influenced by incidents at his alma mater Columbia, emphasizes safe and respectful discourse in academic settings.
The initiative is part of a broader effort by Kraft’s foundation, which has previously aired similar messages during other major events like the Super Bowl.
The ad will be broadcast during key NBA playoff games, potentially reaching over 3 million viewers per game.