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2mo ago

Robert Kraft Taps Tom Brady and Snoop Dogg for Super Bowl Ad Against Hate

The ad, part of Kraft's Foundation to Combat Antisemitism campaign, highlights the absurdity of prejudice and calls for unity.

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Tom Brady celebrates with New England Patriots owner Robert Kraft after winning the AFC Championship Game against the Jacksonville Jaguars at Gillette Stadium on January 21, 2018 in Foxborough, Massachusetts.

Overview

  • The 30-second ad, titled 'No Reason to Hate,' features Tom Brady and Snoop Dogg addressing baseless reasons for hate and urging viewers to reject prejudice.
  • Robert Kraft, founder of the Foundation to Combat Antisemitism, selected Brady and Snoop Dogg to emphasize unity across different backgrounds.
  • The ad concludes with the message, 'The reasons for hate are as dumb as they sound,' and calls for a collective stand against hate.
  • Kraft expressed concerns about rising divisiveness and the role of social media in spreading hate, emphasizing the need for empathy and mutual respect.
  • The campaign builds on the foundation's previous efforts, including the 'Stand Up to Jewish Hate' initiative and last year's Super Bowl ad, 'Silence.'