Overview

• Robert Irwin, 21, is the face of Bonds' 'Made for Down Under' campaign, marking the Australian underwear brand's official entry into the U.S. market.
• The campaign features Irwin posing with Australian wildlife, including snakes, spiders, and crocodiles, blending his conservationist work with his modeling debut.
• Irwin stated that he hopes to use the campaign to reach a broader audience with his wildlife conservation message, continuing his family's legacy.
• The campaign has drawn significant attention online, with fans reacting to Irwin's transformation from a childhood figure to an adult public personality.
• Rapper Tkay Maidza also appears in the campaign, modeling the women's line, adding cultural breadth to Bonds' U.S. launch strategy.