Overview

• Robert Irwin, son of the late Steve Irwin, is the face of Bonds' 'Made for Down Under' campaign, coinciding with the Australian brand's entry into the U.S. market.
• The campaign features Irwin modeling underwear alongside Australian wildlife such as snakes, spiders, and crocodiles, emphasizing his conservationist roots.
• Irwin embraced the opportunity to expand his conservation message to a broader audience, seeing the campaign as a unique platform to honor his father's legacy.
• Supported by his family, including his mother Terri and sister Bindi, Irwin prepared for the shoot with an intensified fitness routine to confidently represent Australia.
• The campaign has garnered significant social media attention, with fans reacting to Irwin's transformation into adulthood and the bold nature of the ads.