Overview

• Robert Irwin stars in Bonds' 'Made for Down Under' campaign, launched on April 2, 2025, marking the brand's U.S. market debut.
• The campaign features Irwin modeling underwear alongside venomous wildlife, including snakes and spiders, in a bold shift from his traditional image.
• Irwin emphasized the campaign's role in promoting wildlife conservation to a broader international audience through a new platform.
• His family, including sister Bindi and mother Terri, expressed full support, seeing it as a continuation of Steve Irwin's conservation legacy.
• To prepare for the photoshoot, Irwin intensified his fitness routine, citing the importance of representing Australia and feeling confident in the campaign.