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Robert Irwin Reflects on Family’s Reaction to Bold Bonds Campaign

The conservationist shares candid family responses to his wildlife-themed underwear ads while promoting conservation and preparing for upcoming events.

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Robert Irwin on TODAY
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Overview

  • Robert Irwin revealed his family’s humorous and surprised reactions to his nearly-naked Bonds campaign, joking they had 'a lot of words' and 'some things we can’t unsee.'
  • The campaign, launched on April 3, features Irwin posing with Australian wildlife to spotlight conservation as Bonds expands into the U.S. market.
  • Irwin embraced the opportunity to highlight his late father Steve Irwin’s conservation legacy, calling it an important and personal mission.
  • To prepare for the shoot, Irwin focused on fitness and diet adjustments, sharing that the experience was both challenging and fun.
  • Currently, Irwin is promoting the Steve Irwin Gala on May 10 and training for his upcoming appearance on season 34 of Dancing with the Stars.