Robert Irwin Makes Modeling Debut in Bonds' U.S. Launch Campaign

The Australian conservationist poses with wildlife in the 'Made for Down Under' campaign, blending conservation messaging with Bonds' expansion strategy.

Robert Irwin, son of the late Steve Irwin, stars in Bonds' 'Made for Down Under' campaign, marking the Australian brand's U.S. market debut.
The campaign features Irwin modeling underwear alongside Australian wildlife, including snakes, spiders, and crocodiles.
Irwin embraced the opportunity as a platform to promote wildlife conservation and reach new audiences beyond his conservationist roots.
Bonds products are now available in the U.S. through Amazon and the brand's website, with future plans for physical retail expansion.
The campaign has gone viral online, with fans and media reacting to Irwin's transformation into a public figure embracing new ventures.

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The Sydney Morning Herald