Overview
- Robert dos Santos has announced he will release his indie feature This Is How the World Ends first on VHS as a deliberate reversal of normal distribution.
- Dos Santos tells reporters he chose VHS to create an imperfect, hands-on viewing experience that requires viewers to order a tape or find a VCR.
- The choice raises a clear access problem because VCR production ended in 2016 and many people no longer own playback hardware.
- Dos Santos plans a staggered rollout that prioritises VHS before moving to DVD and Blu‑Ray, then cinema release and eventual streaming availability.
- The move taps into a small but growing nostalgia for physical media—often driven by younger buyers—even as overall physical sales fell in 2025, slowing from steeper declines in prior years.