Overview
- Williams announced the release on January 16 via Instagram, making the album immediately available on digital platforms.
- The album arrives ahead of a rescheduled February 6 date after an initial October plan was moved, reportedly to avoid a Taylor Swift release.
- It is his 13th studio album and first full studio set in nearly a decade, conceived as a tribute to the 1990s Britpop era.
- Guests include Chris Martin, Tony Iommi, Gaz Coombes, Gary Barlow, and Jesse & Joy, following advance singles Rocket, Spies, Human, and Pretty Face.
- He previewed the full record at an intimate October show at Dingwalls in London and has stated he wants a UK No. 1 to surpass The Beatles.