Overview

• The album shift moves ‘BRITPOP’ from October 10, 2025 to February 6, 2026, avoiding the window around Taylor Swift’s ‘The Life of a Showgirl.’
• Onstage at Dingwalls on October 9, Williams said, “You can’t compete with that,” explaining he wants to secure a 16th Number One album.
• He performed the forthcoming record in full at the intimate London show while discussing the timing decision with fans.
• Williams recounted being warned that Swift’s multiple deluxe editions would keep her sales dominant beyond release week, prompting a later date.
• An unnamed industry source, cited by The Sun and reported by PerthNow, also framed the move as protecting his chart prospects.