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Robbie Williams Debuts 'Desire' as FIFA Music Ambassador

The track will set the tone for every FIFA event through to the 2026 World Cup with a live rendition at the Club World Cup final on July 13.

Ivor Novello Awards 2025 - Winners Room
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Overview

  • FIFA confirmed Williams as its first official Music Ambassador on June 14 to unite global fans through song and sport
  • Williams co-wrote and recorded 'Desire' alongside Karl Brazil, Owen Parker and Erik Jan Grob
  • Italian star Laura Pausini lends vocals to the anthem, which was produced by Karl and Owen and mixed by Richard Flack
  • 'Desire' premiered on the jumbotrons at Miami’s Hard Rock Stadium ahead of the FIFA Club World Cup opener
  • The song will accompany player walkouts at all FIFA tournaments and be performed live by Williams and Pausini at MetLife Stadium