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Rob Katz Returns to Lead Vail Resorts, Stock Rises 11%

He aims to steer the company back to growth following a 60% stock plunge during Lynch’s tenure.

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Overview

  • Vail’s board dismissed Kirsten Lynch on May 27, treated her exit as a termination without cause and will retain her as a strategic advisor.
  • During Lynch’s tenure from 2021 to 2025, Vail’s share price sank from a record $372.51 to below $150 following missed earnings and investor discontent.
  • She oversaw three consecutive years of record Epic Pass sales—peaking at 2.3 million for the 2024-25 season—even as the company faced staffing shortages and weather-driven revenue losses.
  • Katz, who led the company from 2006 to 2021 and launched the Epic Pass in 2008, returns with a mandate to realign stakeholder interests and rejuvenate operations.
  • The resort operator reported $2.95 billion in revenue and $276 million in net income for the year ended Jan. 31, underscoring ongoing profitability amid financial challenges.