Overview
- The RNLI rolled out its Float to Live campaign Tuesday at The Wave in Bristol, teaching people to tilt the head back with ears under, relax, and breathe to regain control in open water.
- New figures show 48.97 million people are expected to visit UK and Irish coasts this summer, while 2024 data recorded 193 accidental drownings with 84% male and the highest toll among 20 to 29-year-olds.
- Regional teams are amplifying the guidance in the North West, where surveys found 40% would not know to float if they got into trouble and most residents plan at least one coastal trip.
- The charity warns that very cold seas can trigger cold-water shock early in the season and urges swimmers to choose lifeguarded beaches and stay between the red-and-yellow flags during 10am–6pm patrols.
- If you see someone struggling, call 999, tell them to float on their back, and use any throw lines or flotation gear until help arrives, a protocol credited with helping rescue a 22-year-old surfer last summer.