Rivian Unofficially Leads in US Auto Satisfaction Survey

The electric vehicle maker surpasses traditional and luxury brands in J.D. Power's APEAL study but remains unranked due to eligibility criteria.

Rivian achieved a score of 900 out of 1,000 in the 2024 APEAL study, outperforming brands like Porsche and Tesla.
Despite its high ranking, Rivian is not officially listed due to not meeting study award criteria.
The study highlights increased owner satisfaction with new electric vehicle designs and performance.
Rivian's R2 model has garnered over 100,000 pre-orders ahead of its 2026 release.
Tesla's satisfaction scores have declined, with traditional automakers catching up in customer preferences.