Overview

• Rivian shares traded lower Thursday after a brief rally tied to renewed optimism about the R2 mid-size SUV and a reiterated Buy rating from Needham.
• The company plans to break ground on its $5 billion Georgia factory on Sept. 16, with production expected in 2028, which Benzinga reports is crucial for future R2 manufacturing.
• Rivian’s valuation has fallen to roughly $16 billion, with the stock down about 92% from its 2021 peak, according to Yahoo Finance.
• Management targets R2 production in 2026 with a projected starting price around $45,000 to $55,000, and company projections indicate the model could add about 155,000 annual units of capacity.
• Headwinds include an estimated $100 million revenue hit from a freeze in regulatory credit sales, higher costs tied to tariffs, and ongoing cash burn despite recent positive gross profit.