Rivian Set to Unveil R2 EV Platform on March 7, Targeting Midsize SUV Market

The electric vehicle maker aims for a more affordable and efficient option, with production starting in 2026 at its new Georgia factory.

Rivian Automotive Inc. announces the reveal of its R2 electric vehicle platform on March 7, aiming to offer a more compact and affordable option in the EV market.
The R2 models, expected to start production in 2026, will be manufactured at Rivian's new $5 billion factory in Georgia, targeting the midsize SUV and crossover segment.
Rivian's R2 is designed to fill a market gap in the $45,000 to $50,000 price range, competing directly with Tesla's Model Y.
The R2 platform will include vehicles priced in the $40,000 to $60,000 range, with the company aiming for a broader market appeal and increased efficiency.
Rivian's strategic moves include trimming its future battery technologies team and hiring executives from major tech and auto companies as it prepares for the R2 launch.