Rivian Set to Unveil R2 Electric SUV, Targets More Affordable EV Market

With a starting price as low as $40,000, Rivian's R2 aims to compete with Tesla's Model Y and expand into European markets.

Rivian is set to unveil its R2 electric SUV on March 7, targeting a more affordable market segment with prices starting as low as $40,000.
The R2 is designed to be smaller and more affordable than Rivian's R1 models, aiming to compete directly with Tesla's Model Y and other midsize electric SUVs.
Rivian's R2 will be built at its new $5 billion Georgia manufacturing plant, with production expected to start in 2026.
The R2 is expected to qualify for the full $7,500 federal EV tax credit, making it an attractive option for consumers looking to switch to electric vehicles.
Rivian plans to expand its market by launching the R2 in Europe, following the rollout of its electric delivery vans in collaboration with Amazon.