Rivian Prepares for Global Expansion with Affordable R2 SUV Launch in 2026
The R2, starting at $45,000, will be Rivian's first step toward international markets, with production beginning in Illinois and later expanding to Georgia.
- Rivian plans to launch its midsize R2 electric SUV in the first half of 2026, with a starting price of approximately $45,000, making it significantly more affordable than its current R1 models.
- The R2 will initially be produced at Rivian's Normal, Illinois, facility, with production later expanding to a new Georgia plant expected to open in 2028.
- Rivian aims to export the R2 globally after ramping up production, marking its entry into international markets, including Europe.
- The company has achieved significant cost reductions in its R1S and R1T models, contributing to its first-ever gross profit of $170 million in Q4 2024.
- Future models, including the smaller R3 and performance-oriented R3X, are planned to follow the R2, with Rivian emphasizing continued innovation and global growth.