Overview
- Rivian activated its Ghostbusters Halloween Mode on Friday, Oct. 9, and the temporary experience runs through November 2 with OTA installs on R1 (2026.36.0) and R2 (2026.36.40) models.
- The update adds a Ghostbusters in‑vehicle app, a Trick or Treat mode that takes over driver and rear displays, Motion Mode that triggers effects when people pass by, and a center‑screen arcade called Mallow Mash.
- Owners can choose preset light and sound shows (Ecto‑1, Proton Pack, Slimer, Ghost Trap, Peter Venkman, or Random) and swap customizable lock sounds across different Rivian generations.
- Rivian published a Gil Kenan‑directed promo starring Bill Murray as Dr. Peter Venkman and built a one‑off Ecto‑R1 R1S with functional sirens, spotlights, a radar dish and restored vintage emergency lights for multi‑city retail events.
- The campaign continues Rivian’s seasonal strategy of using over‑the‑air software and licensed entertainment to boost owner engagement and retail draw, with in‑car, app and charging‑station touchpoints that make the experience optional and reversible.