Overview
- Rivian launched the Ghostbusters Halloween Mode Friday, activating software features that will run through November 2.
- Owners can install the update over the air using build 2026.36.0 for R1 models and 2026.36.40 for R2 models, with app and watch controls to apply the theme.
- The update adds themed UI and exterior light sequences, new sound sets and an eerie Rivian Assistant voice, plus interactive games and a scavenger hunt that are playable while parked.
- Rivian built a one‑off Ecto‑R1 R1S with functional rooftop sirens, radar dish and restored vintage emergency lights, which appears in a promotional short featuring Bill Murray and will be shown at select Rivian Spaces.
- The campaign continues Rivian’s annual Halloween ‘costume’ strategy and is designed to raise owner engagement, drive visits to Rivian retail spaces and showcase cross‑platform vehicle experiences.